Advent Electronics has converted its liaison office in India into a subsidiary, Advent Infotech. The move is aimed at increasing reach of the company into Class B&C cities.

"Advent Infotech will help us increase our reach. Earlier, all the billing was done in dollars but now will help us bill in Rupees. Until now, we were limited to major metros but now we will tap emerging markets too. We will appoint channel partners in these cities and increase our network of channel partners from 100 to 200. We have increased our headcount in India from six to 14," said Raakesh Singh, Manager (Sales and Marketing), Advent Infotech.

He added, "Advent is among the few distributors that focuses on networking and telecom. Our partners have an advantage as we will carry a complete basket of solutions."

Advent Electronics is a part of the multi billion dollar Malaysia-based Lion Group.


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